DailyMail.com, the world’s largest English language newspaper website, today announced a $3 million dollar investment in Taboola, the world’s leading discovery platform. This joint initiative will see the development of next generation native advertising and content marketing offerings for DailyMail.com clients.
Jon Steinberg, CEO of Daily Mail North America said, “Taboola and Adam [Singolda] have been amazing partners for DailyMail.com and Elite Daily in the U.S. We’ve already used their technology to optimize and deliver key native campaigns and in the next few months we’ll have new content ad products to offer our advertising clients. Stay tuned, we’re just getting started.”
Today’s announcement marks the launch of ‘Taboola Native’, a white-labeled version of Taboola’s Discovery (‘related/recommended articles’) platform, which includes completely new formats placed directly on publisher sites. Taboola Native allows publishers to promote their own direct native offerings, and earn additional revenue by having Taboola backfill the units with its own advertiser demand.
Adam Singolda, founder and CEO of Taboola: “We’re very excited that DailyMail.com has expanded their relationship with us, along with investing in Taboola. With a highly engaged audience of 225 million unique global browsers, the opportunity to engage brands at scale is massive, and I’m excited to be partnering with Jon and the DailyMail.com team on this journey of next-generation native advertising.
“Today’s announcement of Taboola Native opens up a new opportunity for publishers to more easily present content that is engaging and integrated into their site, and drives engaging traffic to advertisers’ content living around the web, competing with Facebook and Twitter budgets. We’re offering content and technology that drives brand lift and purchase, enabling advertisers to optimize their marketing spend with publishers.”
DailyMail.com has already been using Taboola Native technology to optimize on-site campaigns for advertisers like Strayer University and Comedy Central. DailyMail.com is also developing its own ad products with proprietary technology and formats that leverage Taboola’s related content recommendation algorithms across device platforms and content types.
“Mobile is where the growth is. Video and content is where we currently see advertiser demand outstripping supply. We’re investing our own resources in innovating our editorial and ad products in these areas, and put simply, we value our working relationship with Taboola, the technology they offer and the benefits it offers our partners,” Mr. Steinberg said.
Adam Singolda continued, “Taboola Native is free for everybody, enabling our partners’ direct sales teams to leverage their brand, data and relationships with their top advertisers. We’re doubling down on innovation around native advertising with DailyMail.com because they have one of the most engaged audiences on the web that consume more than 10 articles per visit.”
To learn more about Taboola Native, visit Taboola at www.taboola.com or email firstname.lastname@example.org.
Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, New Delhi, Tel Aviv, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Daily Mail
DailyMail.com is the most read English language newspaper website in the world with 225 million readers globally, 75 million of those coming from the United States. It was created by Martin Clarke, Publisher & Editor-In-Chief in 2007 in the United Kingdom.
DailyMail.com originally launched in the United States as MailOnline in July 2010 with its first American newsroom in Los Angeles. In February 2012 it opened its American headquarters in New York and now has approximately 200 American employees forming part of the 700+ global team.
While DailyMail.com is the masthead in the United States, MailOnline is the masthead in the United Kingdom. In Australia the site is called Daily Mail Australia.