MediaMath, the creator of the TerminalOne Marketing Operating SystemTM for digital marketers, today announced the appointment of Ishaq Platero as Sales Director, Spain.
A proven digital professional with over a decade of experience in online advertising, Platero joins MediaMath from Sizmek (formerly MediaMind), the world’s largest independent third-party ad server and a MediaMath OPEN partner. During his eight years at Sizmek, Platero progressed from Account Manager Spain, to Onboarding Specialist and Sales Account Manager. Prior to that, Platero held positions at Recoletos, PRISA Brand Solutions and 24/7 Media. Platero also lectures in Adserving and Campaign Analytics at The Valley Digital Business School.
Gonzalo García, Country Manager, Spain, at MediaMath, commented, “We are delighted to welcome Ishaq to the MediaMath team. Spain is a prime focus for MediaMath at a time when programmatic investment in the region is poised for significant growth. Ishaq’s unparalleled expertise and knowledge of the digital advertising ecosystem will be vital for our clients, both international and domestic.”
“This is an exciting time for the adoption of programmatic in Spain, and MediaMath is at the helm,” commented Platero. “There is huge potential for growth as more companies recognise the benefits programmatic technology can deliver. I look forward to accelerating MediaMath’s expansion in the region.”
Platero’s appointment follows the opening of the MediaMath office in Madrid as a result of growing adoption of programmatic technology in the region, as well as demand from MediaMath clients for on-the-ground expertise in Spain. The programmatic advertising market is evolving rapidly, with sectors such as retail, travel, automation, and telecom leading the way in adopting automated ad serving.
MediaMath (www.mediamath.com) is a global technology company that’s leading the movement to revolutionise traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
TerminalOne activates data, automates execution and optimises interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualised experiences for consumers. It has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.