TubeMogul, announced that it is one of the first video advertising software platforms to join Twitter’s pre-roll ads program, providing brand marketers the opportunity to purchase real-time ads that precede in-Tweet video content posted by over 200 premium sports, TV, and digital publishers. The capability is available to any TubeMogul U.S. client, with global support expected to be added later in 2016.
The partnership enables marketers to consolidate their entire brand advertising budget through TubeMogul’s self-serve software platform and holistically plan, buy and measure their video advertising on Twitter alongside existing linear TV, digital video, Facebook and Instagram video and display advertising initiatives.
Through the integration, TubeMogul clients will be able to access Twitter inventory either via TubeMogul-served ads or via third-party VAST tags, a functionality unique to TubeMogul. Marketers can easily scale video reach, advertise on live second-screen content as publishers post in real-time, and target self-declared fans that have explicitly expressed interest in specific content. Targeting options include demographics, zip-code-level geographies, specific devices and over 26 IAB content categories.
“Twitter has become a go-to destination for marketers looking to reach highly engaged and diverse audiences,” said Keith Eadie
, Chief Marketing & Strategy Officer, TubeMogul. “As one of the first video advertising platforms to join Twitter’s pre-roll ads program, we are thrilled to help marketers further increase their reach and apply the effectiveness and efficiency of software to one of the most premium advertising environments.”
For more information about TubeMogul’s social video offering, please visit: https://www.tubemogul.com/digital-formats/social/
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.