22squared, an independent full-service advertising agency, named TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand advertising, one of its preferred partners for video advertising.
Through the partnership, 22squared, with offices based in both Atlanta and Tampa, will leverage TubeMogul’s software to streamline media planning, buying, reporting and optimization on behalf of its entire client roster, including Southeast Toyota, Mizuno and Publix.
The agreement is a natural extension of an existing multi-year partnership and solidifies the agency’s shift toward a self-serve model. The transparency in both economic and campaign performance in addition to TubeMogul’s independent buy-side position were key factors in facilitating the transition.
“TubeMogul’s software allows us to move beyond targeting a specific platform or specific channel and adopt a true audience-first approach that goes well beyond traditional demographics,” said Kyle Lebet, Associate Digital Media Director, 22squared. “Their partnership and commitment to collaboration have helped our team of in-house experts drive real business results for our clients.”
22squared has successfully completed TubeMogul’s Client Certification Program, with over nine employees from 22squared’s Atlanta and Tampa Bay offices receiving ‘Gold’ level accreditation, the program’s highest recognition.
“By empowering their team through education and keeping their client’s best interests at the heart of everything they do, 22squared has created a modern blueprint for how to advertise successfully,” said Morgan Klaus Dunlop, Senior Account Executive, TubeMogul. “We look forward to helping them continue to take advantage of software to reach consumers more efficiently and effectively.”
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
22squared is an independent, fully-integrated advertising agency that has built human, inventive and inspirational brand experiences for nearly 100 years. As an award-winning agency, we help brands become Welcome Intruders by creating ideas with scale that connect with consumers emotionally and drive powerful conversations. We support iconic brands, such as American Standard, Baskin-Robbins, Dunkin’ Donuts, Mizuno, Publix Super Markets Inc., and Southeast Toyota Distributors, among others with teams based in Atlanta and Tampa. Visit us at 22squared.com to learn more.