AdMore, the nation’s largest automated TV advertising platform, today announced a partnership with Videology, a leading software provider for converged TV and video advertising, to give Videology’s software users access to AdMore TV inventory inclusive of national broadcast, more than 1,200 local and cable affiliates through Videology’s DETV™ product.
Combining AdMore’s 100+ million TV homes with Videology’s DETV™ software enables top brands and agencies to access large-scale linear TV audiences with greater automation and advanced data-targeting capabilities. Videology’s DETV™ software allows users to plan, execute, optimize and measure TV campaigns with greater efficiency, producing greater reach against strategic target audiences for a lower effective cost.
“Videology is widely recognized for producing the industry’s strongest automated targeting capabilities and most effective optimization data,” said Brendan Condon, AdMore president. “We can bolster that with linear TV audiences at scale across fully national networks or from more than 200 different Nielsen-monitored DMAs that are scaled to meet any of these brands and agencies’ rapidly evolving needs.”
“As TV and digital video advertising converge, we’ve built a technology solution to help advertisers reach their target audience wherever they watch video, no matter the screen, including TV, ” said Scott Ferber, Founder and CEO, Videology. “Of course, an integral part of this is connecting with premium suppliers in the TV ecosystem. AdMore’s depth and breadth of national TV inventory and local broadcast inventory makes them a valued contributor to our DETV™ software, and will help us provide programmatic TV solutions at scale to meet the rising demand from advertisers and agencies.”
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.
A division of Cannella Media LLC, AdMore boasts relationships with more than 1,200 local broadcast stations, cable systems, syndicators and networks. AdMore and its sister unit REVShare are the largest long-form and short-form performance-based media platforms in North America. AdMore offers top advertisers and agencies proprietary technology to integrate trusted third-party data including Nielsen measurement and reporting systems, together with web-based tools and dashboards, to optimize the reach of their advertising campaigns. REVShare has specialized in direct-response advertising since 1992 and is one of the industry’s recognized leaders in short-form cost-per-action TV and interactive digital delivery. The two units were acquired by Cannella Response Television in January 2016 and, together, form Cannella Media, LLC based in Burlington, WI with offices in New York, Milwaukee, Los Angeles and Temecula, CA. For more information, visit www.AdMore.tv.