Videology, a leading software provider for converged TV and video advertising, released the third installment of its educational ‘Knowledge Lab’ series. In this release, Videology discusses key issues in the advertising ecosystem related to advanced linear TV advertising.
The lab defines advanced linear TV advertising and its differences from traditional programmatic buying methods. The piece highlights the big trends fueling growth, explains how advanced linear TV works, and breaks down the benefits and challenges of using it within advertising strategies.
In addition to the broader industry overview, the lab also discusses Videology’s DETV™ product and advanced linear TV advertising capabilities, which allow advertisers to reach strategic target audiences with greater accuracy, while maintaining the full scale and impact of traditional linear TV.
“TV is different than digital media,” said Scott Ferber, Founder and CEO, Videology. “While the industry is embracing the term ‘programmatic TV’ to describe the advances happening in television around the application of data and workflow efficiencies, it’s important we note the differences between TV and digital media. Traditionally, the term ‘programmatic’ referred to the digital display world, from real-time bidding to putting inventory in public exchanges, practices that are unlikely to transfer to television. In a high-demand market, driven by scarcity, such as TV, advances in the use of data and technology will be on par with digital, yet will remain significantly different.”
“Application of precise data and cross-screen automation is quickly shifting from luxury to necessity,” said Stacy Daft, Commercial Development Lead, Videology. “To reach the full potential of TV requires an understanding of both context and audience simultaneously. The result is greater ROI for advertisers and greater yield for suppliers. We’re thrilled to be on the forefront of this industry, and hope this lab helps demystify some of the questions around the next phase of TV advertising.”
Read Videology’s full Knowledge Lab on Advanced Linear TV advertising here.
About Videology Knowledge Labs
Videology Knowledge Labs are published on a monthly basis. Through straightforward overviews, Videology Knowledge Labs provide definitions, data, and explanations of complicated subjects, to bring simplicity and clarity to an otherwise complicated industry. Knowledge Labs are part of the company’s broader ‘Videology Labs’ initiative, which was announced in March of 2016. The homepage for Videology Knowledge Lab is here: http://www.videologygroup.com/labs.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.