ScribbleLive, a content marketing company, announced that it has acquired Linkdex, the Enterprise SEO Platform, in what is the first big organic search and content marketing software tie-up. With this acquisition, ScribbleLive adds another integral piece to their platform, helping marketers manage the complete lifecycle of their content.
Organic search is a key channel for consumers with an estimated 3.5 billion Google searches a day. Businesses serious about digital marketing and sales need to create the best content for their audience, while optimizing for impression and clicks. By providing an all-in-one platform to operationalize strategy, create beautiful content, target audiences, and measure impact, marketers will own the complete customer journey while driving consistent ROI. The convergence of content marketing and SEO technology brings marketing teams one step closer to becoming the most effective revenue drivers in their organization.
ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. Together with the vast amount of Linkdex data, which includes organic search performance data on billions of pages, a unique author database, and reporting and productivity tools, marketers will be getting the most out of their content marketing efforts.