PubMatic, the global marketing automation software company for publishers, today announced plans to expand operations across Germany with the opening of a new head office in Hamburg. Germany is the second largest digital market in Europe and by 2019 programmatic transactions are expected to represent nearly 50% of all digital ad spend in Germany*.
These changes will provide an increased level of service to two of Germany’s ever-growing digital media hubs, Hamburg and Berlin, whilst maintaining the coverage currently provided to customers in Munich and surrounding areas.
Commenting on the expansion, Bill Swanson, VP EMEA, PubMatic said, “Our aim at PubMatic is simple – drive the highest monetisation for publishers whilst delivering outstanding service. Our focus on supporting our core customers to drive continued growth and profitability is delivering results, with 12-month high daily run rates across desktop, mobile and PMP offerings and the highest customer satisfaction scores to date. With Germany’s predicted programmatic growth rate and taking into account that Hamburg and Berlin are now established hubs for digital, media and technology businesses, we assessed our in-market footprint and concluded that opening a second office in Hamburg, and making this our headquarters, would put us in the best position to service the entire Central Europe region, which for us predominantly includes Germany, Austria, Switzerland, Poland and the Czech Republic.”
Swanson continued, “This increased local support, coupled with our continued innovation in technology offerings such as wrapper tags, header bidding solutions, best in class real time reporting and analytics and unified ad serving, will ensure we are well placed to help our publishers as they look to take back control of their monetisation strategy.”
The target open date of the PubMatic office in Hamburg is late Q4 2016/early Q1 2017 and will be the base of the new Regional Director and their team.
*Magna Global Programmatic 2015 Roadmap for Growth report.
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.