Digilant, the leading real-time media-buying platform, today announced its strategy to help marketers “Do Better Advertising.” At the core of this strategy is a focus on giving marketers an Intelligent Advantage by leveraging audience insights to achieve the desired business outcomes. Further delivering on this notion, Digilant is expanding its services to include marketing consultation, bringing actionable planning and strategic vision to agencies and brand marketers seeking to get more value from their digital advertising programs.
Taking the steps to “Do Better Advertising” will yield different results for different stakeholders: for marketers, it means creating competitive advantage through customer intelligence; for agencies, it means activating intelligence to prove themselves invaluable. Digilant’s new consulting practice draws upon the company’s proprietary knowledge of best practices, industry norms and our experience as brand marketers and advertisers to develop multi-channel advertising and data strategies to maximize the investment in digital media.
“Analyzing industry norms and finding ways to surpass them is what affects the bottom line,” said Edward Montes, CEO at Digilant. “Our work in this area sets us apart from other advertising technology companies because we’re partnering with marketers to help them advance their business, not just meet CTR or CPA goals.”
For example, Digilant is working with a major cosmetics brand that is looking to reach affluent travelers coming to the U.S. from the other regions. Analyzing existing customer data and creating a strategy that takes into account the target audience’s surfing behavior prior to traveling, Digilant is helping the cosmetics brand achieve their desired outcome.
Digilant has developed best practices across several industry sectors including automotive, consumer electronics, finance, grocery, insurance, telecommunications and travel, enabling them to provide custom insights and improve business results.
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Founded by media agency veterans, Digilant helps its brand and agency clients Do Better Advertising by providing the digital media tools to understand who their best customers are, and make those insights actionable. Its unparalleled media-buying platform analyzes customer data to develop custom indices of online audiences with similar behavior, making Digilant the global market leader in audience targeting. The company also boasts a bidding engine that allows its clients to tweak campaigns to support their business goals. This results in more informed decision-making for brand-building, customer engagement, product introductions, competitive differentiation, direct response and demand generation. Digilant products are available as managed services or through a self-service interface. The company is headquartered in the United States, with offices in Brazil, Mexico, the Netherlands, Spain and the United Kingdom. For more information about Digilant, visit www.digilant.com, or connect with the company on LinkedIn or Twitter.