Admedo, the leading self-serve online advertising platform, today announced the launch of its platform that empowers businesses of all sizes to buy advertising with tools previously only available to big brands and agencies. Formerly adizio, the company is now rebranding to reflect the next phase of growth and new technology offering. The new platform will enable a much larger pool of small, medium and large business and agencies to benefit from RTB with a set of features that have never before been available without significant media spend.
The Admedo platform offers maximum reach with over 100 billion impressions, more than 26 exchanges and global inventory, representing over 97% of all online reach. Admedo’s best in industry RTB technology incorporates global inventory allowing advertisers to target accurately from billions of impressions in milliseconds. This enables businesses to buy only the most cost effective and highly targeted ad positions.
Admedo is a user friendly and intuitive platform for any business to create profitable and relevant ad campaigns. It simplifies campaign and data management so that anyone can easily buy advertising without being a digital expert. Advanced functionality – previously only affordable for big spenders – such as retargeting, CPA optimization and machine learning will now boost ROI for the masses.
“Our platform empowers companies of all sizes with the tools and capabilities they need to create profitable online ad campaigns from start to finish with any budget,” said Nick Moutter, CEO Admedo. “By bringing more advertisers into the rotation and utilizing advanced machine learning technology, we can greatly improve the relevance – and therefore success – of advertising efforts.”
Read more about Admedo Transforms Display and Mobile Advertising to Give All Businesses Unprecedented Global Reach and Real Time Bidding (RTB) Technology – BWWGeeksWorld by www.broadwayworld.com