Mediaocean, the leading software provider for the advertising world, today announced the launch of Connect Programmatic with leading DSP (Demand-Side Platform) partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel.
Connect Programmatic is a program that builds on Mediaocean’s open and neutral platforms to integrate DSP capabilities directly into the agency media buyers’ workflow. These integrations will eliminate manual workflow between agencies and DSP, thus automating the management, reporting and reconciliation of all direct and programmatic campaigns. DSPs linked via Connect Programmatic APIs will gain access to Mediaocean’s vast global client network, which boasts the world’s largest agencies amongst its 80,000 strong user-base and represents $130 billion in global advertising spend.
“As the role of automated technology in digital media trading grows, programmatic specialists are becoming increasingly vital to buying teams,” commented Bill Wise, CEO of Mediaocean. “Yet, so far, buying systems have not reflected this integrated structure and programmatic management has been siloed. With Connect Programmatic, we are enabling our agency clients to construct unified campaigns and more tightly integrated media strategies, as well as removing a key barrier to DSP adoption.”
“Connecting Mediaocean through The Trade Desk’s Enterprise APIs makes life easier for media planners and buyers, said Brian Stempeck, Chief Client Officer. “The Trade Desk platform provides decisioning and media buying for ad agencies. Mediaocean is one of the best workflow and billing companies in advertising, processing over $130 Billion. Workflows are often a problem for the digital portion of media plans, and this integration and partnership will make it meaningfully easier.”
“Programmatic has brought new power to and upped the promise of marketing, but it has also added complexity and friction for agencies and their brand clients,’ said Joe Zawadzki, CEO of Mediamath. “MediaMath’s partnership with Mediaocean will help remove these barriers, allowing marketers to focus on what really matters: connecting with their best consumers in real time, at scale, transparently and across all touch points.”
“As our industry marches toward a time when all media buying is done using software, it’s critical for the programmatic buying process to be integrated into the workflow of brands and agencies,” said Brett Wilson, CEO of TubeMogul. “We are proud to partner with Mediaocean to realize that vision and enable digital advertising and linear TV to be more easily planned, bought, billed and reconciled together.”
“Rocket Fuel’s partnership with Mediaocean will make it even easier for agencies to access Rocket Fuel’s powerful AI platform and services,” said Randy Wootton, CEO of Rocket Fuel. “We are excited about bringing more trust, transparency, and ease of use to the advertising ecosystem via this partnership.”
Mediaocean expects to partner with additional leading DSP companies to further integrate and automate the planning, buying, bill payment workflow for agencies, publishers and technology providers.
To learn more, visit http://www.mediaocean.com