YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, and Mediaocean, the leading software provider for the advertising world, today announced a partnership designed to extend the reach of TV media buying by providing brands the ability to access premium digital video inventory through Mediaocean’s existing TV buying workflow. By combining traditional TV buying with digital, TV buyers can view YuMe’s Designated Market Area (DMA)-specific inventory and local TV station avails side-by-side. A unified, holistic view of video campaigns means that TV buyers can allocate spots across traditional broadcast and cable channels, connected TV, mobile and desktop to create the optimal media mix.
“Through our partnership with Mediaocean, we’ve scaled our world-class solutions and customer service to reach some of the largest agencies in the industry. YuMe’s enhanced TV solution gives TV buyers digital data advantages including advanced targeting and audience segmentation, and it allows integrated, cross-channel campaigns, optimizing for audience, reach, frequency, recency — at scale,” said Michael Hudes, Chief Revenue Officer, YuMe. “Further, when linear TV ad rates inevitably rise or inventory thins, TV buyers are able to extend buying to digital, capturing a cross-device audience by reaching consumers through the variety of media they use, from connected TV to laptop to tablet.”
“TV and digital video buying teams are working more closely together than ever before,” said Ramsey McGrory, Chief Revenue Officer at Mediaocean. “Our partnership with YuMe provides easy access for local broadcast buyers and brands that need a simple way to leverage multiple screens to tell a unified story. We’re happy to partner with YuMe, who is aligned with our strategy to develop solutions that leverage TV architecture and allow both TV and digital video to be used effectively in a single campaign.”
YuMe and Mediaocean’s partnership provides TV buyers the ability to:
・Extend reach of traditional TV buys with premium digital video inventory through existing spot TV buying workflow;
・Immerse living rooms in cross-screen brand messaging on desktop, mobile, tablet, and connected TV;
・Leverage competitive cost per points (CPPs) while running on quality digital channels;
・Access desired audiences during tight TV inventory environments, heavy-ups, and tent-pole events; and
・Plan and measure TV and online video placements side by side.
For more information visit connect.mediaocean.com/partner/yume.
YuMe is a proven partner for video advertising leadership and innovation. We provide programmatic brand solutions with data-driven audience insights that empower brand advertisers to engage and influence their most promising audiences and increase engagement and sales. YuMe extends data-driven audiences to any TV or digital screen. Programmatic, audience-based technologies combine with unrelenting service to help brand advertisers engage audiences wherever they interact with content that matches their needs and interests. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit www.YuMe.com/pr, follow @YuMevideo and like YuMe on Facebook.
Mediaocean is the world’s leading media software company that automates every aspect of the advertising workflow – from planning, buying and selling, to analyzing and optimizing, to invoicing and payments. Mediaocean’s open cross-media platforms power $140billion in global media budgets, and have unmatched reach and bridge traditional and digital media. Mediaocean serves more than 80,000 users across agencies, advertisers and media sellers worldwide. The company employs 900 people worldwide and is part of the Vista Equity Partners portfolio of software companies. Mediaocean is headquartered in New York with ten offices worldwide. Learn more at mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.