Outbrain is excited to unveil its latest version of Outbrain for Chat and announce partnerships with leading premium publishers around the world. Time Inc’s People, Variety, Time Inc UK’s NME, Sky News and Nikkei Asian Review will deliver news, information and lifestyle content to readers in a personalized, private message via “Outbrain for Chat”.
First launched in partnership with CNN at Facebook’s F8 conference in April 2016; Outbrain for Chat seamlessly marries editorial programming with the smartest content recommendations; enabling end users to interact with their favorite publications in a uniquely conversational way.
Outbrain has drawn on early insights following the initial launch to help inform its latest release, which empowers end users with new ways of discovering and interacting with interesting content. Every experience is unique to the individual, personalized based on their observed interests, and relevant to their location. Users can access trending topics, save stories for later, enjoy article summaries and more.
“People is interested in reaching our audience with smart, distinctive experiences, wherever they are. As messaging apps become more popular, we see this as an essential opportunity to engage our brand in a more personalized and intimate manner with new audiences,” commented Suejin Yang; VP/GM Digital, Entertainment Group at Time Inc.. “Outbrain’s Chat platform gives us the ability to create a highly customized experience, while allowing us to get started on Facebook Messenger quickly and easily.”
“We are excited to work with Outbrain as it continues to advance its content platform and opens up new and exciting areas for us to explore,” said Daisuke Akazawa, Chief Producer, Nikkei Asian Review, Nikkei Inc. “Outbrain’s unique technology has allowed us to launch an intelligently architected chatbot on the Facebook Messenger platform with minimal engineering investment.”
“As messaging evolves from simple peer-to-peer real-time communication into a platform for a multitude of other services, Outbrain is paving the way through “conversational content” – tying our discovery platform to products that enable smart, content experiences,” says Colin Doody, Outbrain’s GM of Strategic Initiatives. Like our publisher partners, we want to be everywhere users are, affording them the tools to tap into the fastest-growing channel for user adoption and attention.”
The flexible technology platform that powers Outbrain for Chat was born out of Outbrain’s innovation lab. As the leading content discovery platform, Outbrain will continue to evolve its Outbrain for Chat technology to help publishers syndicate their content recommendations in the smartest ways possible, growing their overall reach and audience connections beyond their websites and mobile apps.
Outbrain (www.outbrain.com) is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves approximately 250 billion personalized content recommendations every month and reaches half-a-billion unique visitors* from across the globe.
Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publishers that currently leverage the Outbrain platform include: CNN, ESPN, Time Inc., Le Monde, Fox News, The Guardian, SPH, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Orange and L’Equipe.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., UK, Israel, Singapore, Japan and Australia.