Outbrain, the world’s leading premium discovery platform, today launches Outbrain Programmatic Access (OPA), available on AppNexus, the world’s leading independent advertising technology company. The service, available to customers worldwide, integrates programmatic demand partners into Outbrain’s premium native ecosystem. For the first time, Outbrain will allow AppNexus marketplace customers to bid on its inventory, which comprises the largest premium native supply in the world.
To date, Outbrain has operated a closed marketplace. The OPA program allows select partners to participate in the marketplace using their own data and technology stack. OPA also makes it easy for marketers to leverage Outbrain’s proprietary data and technology to access their audience in a native way.
The integration with AppNexus and the creation of an open native programmatic ecosystem unlocks lots of options and flexibility for marketers. It builds on Outbrain’s promise and investment in surfacing new opportunities for marketers through innovation in targeting, analysis, measurement, and data driven Discovery solutions, as a compliment to their Search and Social strategies.
“Outbrain has focused on building a leading premium native platform,” said Brian O’Kelley, CEO and Co-Founder of AppNexus. “It has a clear vision of where the industry needs to go and strong values when it comes to brand safety and trust. This collaboration unlocks opportunity for all of our customers around premium native.”
“We are delighted to announce that Outbrain Programmatic Access is now available through AppNexus. Outbrain and AppNexus are the two largest and arguably most visionary companies in the world of digital advertising and together we offer a true bridge between the programmatic display world and programmatic native world for premium brands,” said Yaron Galai, Co-Founder & CEO, at Outbrain. “Through this first cooperation we are able to bring a new premium solution to the marketplace and continue to deliver on our mission to help people discover the most interesting things online – combining respect for the placement and trust of the most premium publishers in the world with true value for users.”
Outbrain will aggressively pursue its plans to grow the adoption by marketers and premium brands across its major territories in the coming months. Further announcements to follow.
Outbrain (www.outbrain.com) is the world’s leading premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves more than 250 billion personalized content recommendations, reaching in the region of a billion users every month across the globe*.
Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publishers that currently leverage the Outbrain platform include: CNN, ESPN, Time Inc., Le Monde, Fox News, The Guardian, SPH, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Bild, Orange and L’Equipe.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., UK, Israel, Singapore, Japan and Australia.