LiveRail, the leading video monetization platform for publishers, today announced that it has won a 2013 Digiday Publishing Award in the Best Monetization Technology for a Publisher category, which recognizes the industry’s top technology platform enabling publishers to effectively manage their ad inventory and increase their advertising revenues.
“We’re tremendously honored to have won the 2013 Digiday Publishing Award,” said Mark Trefgarne, Co-Founder and CEO, LiveRail. “We thank the judges for recognizing the benefits that the LiveRail platform provides to video publishers in helping them achieve greater revenue through programmatic selling. We also want to thank Digiday for putting on an outstanding awards gala.”
Held this past Tuesday night at City Winery in New York, the Digiday Publishing Awards is an annual industry event that honors the best in digital media, marketing and advertising. The Digiday Publishing Awards esteemed judging committee is comprised of leading media and marketing experts, journalists, industry insiders, publishers, and technology visionaries.
LiveRail’s Video Private Exchange (VPX) is used by some of the largest video publishers including CBS Interactive, MLB.com, and Demand Media. LiveRail’s technology empowers these premium publishers with advanced controls over which buyers can view their inventory along with exclusive tools such as CheckPoint to automatically analyze, categorize, and block unwanted video ads from specific brands/advertisers based on pre-determined categories. LiveRail’s Real-Time Bidding (RTB) technology analyzes impression-by-impression pricing data for every individual video stream, maximizing yield and fill rates across all buyers in real-time. Simultaneous ad calls ensure that ads load and play 4 times faster than competitors and rich reporting with real-time analytics enables publishers to accurately forecast and measure ad performance (bid price, fill rate, response rate, and more) with data that literally updates every single second. Publishers can learn more in LiveRail’s private exchange for video whitepaper.
Most recently, LiveRail announced an expansion in Europe with the opening of a new EMEA office in London as well as the availability of RTB for HTML5 Video. Adding HTML5 to LiveRail’s Video-RTB platform enables publishers to achieve consistent monetization across web, desktop and now mobile/tablet video audiences.
About LiveRail LiveRail is the leading publisher monetization platform for video. With over 3bn impressions (25% of all online video ads) delivered via our platform each month, LiveRail sets the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell their video inventory smarter and safer, across all devices. Our technology is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc is headquartered in San Francisco, California, with offices in New York, New York, London, England and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures.