NEW YORK, NY, Jun 12, 2013 (Marketwired via COMTEX) — LiveRail, the leading video monetization platform for publishers, today announced the availability of its latest suite of sell-side video ad management and optimization tools. The announcement was made today by LiveRail Co-Founder and CEO Mark Trefgarne at the LiveRail Video Publisher Forum in NYC.
LiveRail’s new release is transforming the way publishers manage, deliver, optimize, analyze and report video content and advertising across multiple screens. Additionally, LiveRail has partnered with many of the world’s largest RTB video buyers to pioneer and ensure cross-compatibility between their buy-side platforms and LiveRail’s new publisher toolset.
This latest version of LiveRail’s video publisher suite has been developed with features created in direct response to the needs of publishers, including Nielsen Online Campaign Ratings(TM), which will express audience measurement in the language of TV, enabling comparisons between a publisher’s audience and content to TV viewership.
“In a programmatic world, deploying the right technology is an essential component to publisher success,” said Mark Trefgarne, CEO, LiveRail. “As advertisers and agencies deploy ever more sophisticated tools for buying and measuring video advertising, publishers are increasingly turning to LiveRail to provide the technology they need to engage safely and profitably with these programmatic buyers. Our platform is far and away the most advanced and most sophisticated monetization toolset available for video publishers, and we’re excited to be extending that lead further with this latest release.”
“We are extremely pleased with publishers’ reaction to the new features we’re announcing today,” said Punit Sarin, VP of Product, LiveRail. “We believe that publishers deserve technology every bit as sophisticated as the tools available to advertisers, and our investment in core technology has propelled LiveRail to become the programmatic platform of choice for premium video publishers. They are choosing LiveRail because it can create quantifiable value, more control and increasingly effective ways for them to monetize their video ad inventory.”
Marquee features available within LiveRail’s latest suite of tools include:
1. Checkpoint: A unique advertising quarantine toolset that allows premium publishers to avoid direct sales channel conflict as well as verify and block ads from undesired advertisers.
2. Inspector: A real-time view into the vital information about the ad currently being shown in the browser. Operations teams use Inspector to view the ad type, origin, runtime information, price, and trackers as they happen. An ad may also be reported directly to LiveRail if not working as expected.
3. Mobile Updates: The Android and iOS in-app development tools now support all the core LiveRail platform features, including RTB. In addition, a new in-app SDK is available for FreeWheel users allowing calls to the LiveRail Platform to further improve monetization.
4. OCR: LiveRail announces two new features that integrate Nielsen OCR metrics directly into the platform. The first feature is in-flight campaign reporting which allows publishers to retrieve Nielsen metrics on a nightly basis. Secondly, a new OCR Planner will allow publishers to run a series of diagnostics on their inventory to understand audience composition as measured by Nielsen. This diagnostic information can be used as both a sales tool and to more effectively target Nielsen enabled campaigns to the best matching inventory.
LiveRail is the leading publisher monetization platform for video with more than 3bn impressions (25% of all online video ads) delivered via its platform each month and more than 1.7bn ads served in April 2013 alone according to comScore. LiveRail provides premium publishers with the technology and services to sell their video inventory smarter and safer, across all devices. Recently recognized by Digiday Publishing Awards as the Best Monetization Technology for a Publisher, LiveRail is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression.
Founded in 2007, LiveRail’s senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York, New York, London, England and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures. For more information visit: www.liverail.com.