Adap.tv has announced the appointment of Grant Bingham to head business development in Australia. His main responsibility will be extending the range of Adap.tv publishing partnerships, as well as developing opportunities with existing partners.
Phil Duffield, Adap.tv’s managing director for Australia, says Grant Bingham was chosen because of his extensive knowledge of the online video advertising and media industry. “He brings first-hand experience from publishing at Yahoo!7 and Hobsons in the UK, as well as having worked the advertising network-side at Ad Pepper UK.”
“Adapt.tv is driving change in the video advertising marketplace,” says Duffield. “We’re sizing-up to make the most of this opportunity. We are hiring experienced people, who understand the landscape and can build strategic partnerships that enhance our offerings to advertisers.”
Grant’s appointment is the latest in a series of recent announcements from Adap.tv, which opened its Sydney office in March last year. In October, Mitch Waters moved from News Ltd to head the Australian sales team. In global news, Adap.tv was also named the fastest growing company in Silicon Valley in 2012 by the Silicon Valley Business Journal. The company expects to mirror the strong video advertising growth they have experienced overseas in Australia.
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video, Adap.tv is transforming the way video advertising is bought and sold. Named by Inc. Magazine as the nation’s fastest-growing video advertising company in its “Inc 500” 2012 annual ranking on private companies, Adap.tv also earned “Fastest-Growing Private Company in Silicon Valley” honors by the editors of the Silicon Valley/ San Jose Business Journal. Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit http://adap.tv/ and follow Adap.tv on Twitter @Adaptv.