Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today announced the appointment of Deshan Kumar as Sales Director for Australia and New Zealand, effective immediately.
He joins the company at a crucial time as the AOL company promotes its ONE platform, the first global, cross-screen programmatic advertising platform for brands, agencies and publishers.
Deshan’s role will see him nurture relationships with existing partnerships whilst cultivating relationships with new advertisers. He brings a tremendous amount experience to the business, with six years as Group Sales Manager (and, latterly, acting Head of Sales) at carsales.com.
Globally more than $100 billion is spent on programmatic buying, with Adap.tv recognising strong growth potential in ANZ over the next few years.
Mitch Waters, Australian Managing Director at Adap.tv says the role is crucial to the organisation. “We needed someone with the ambition of an excellent sales person, but we also needed someone numerate, with a strong understanding of data-driven advertising. We’ve found that in Deshan and we’re excited to have him on board,” said Duffield.
Adap.tv, a division of AOL Platforms, is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan, Singapore and the UK.
For more information, please visit adap.tv, or follow Adap.tv on Twitter @Adaptv, Facebook at facebook.com/adaptv and LinkedIn at linkedin.com/company/adap-tv