The programmatic advertising theme gains momentum as Videology has announced the European availability of its contextual video targeting solution for advertisers and agencies.
Working with partner TriVu Media, Videology says that its suite can offer page level content targeting and form the natural fit for brand advertisers interested in mirroring their television strategies in the digital video space.
It believes that its technology, introduced to the US market in September 2013, can give European brands the opportunity to identify and place ads within specific video content beyond the URL offering the ability to optimise a campaign in real time and make adjustments to content categories based on campaign performance.
“Our recent technology advancements have focused on enabling the holistic planning and buying of television and online video, and our partnership with TriVu Media is an important step forward in our mission to connect the dots for brand advertisers across screens,” explained Anne de Kerckhove, managing director EMEA, Videology.
“For Europe, this means we’re able to offer local language capabilities in any market and provide contextual targeting to a burgeoning broadcast industry that is increasingly looking to shift TV advertising budgets to online video with as much control and transparency as possible.”
Read more: Videology launches contextual targeting to European video advertising | Rapid TV News http://www.rapidtvnews.com/index.php/2013102530487/videology-launches-contextual-targeting-to-european-video-advertising.html#ixzz2ivoLZkPv