Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, today announced the hiring of a ten-person tech team of product, development and integration experts from Mobclix to accelerate the development of its programmatic buying solutions for brand advertisers. The team, which is located in Silicon Valley, will work on all phases of Tremor Video’s programmatic solutions.
“Solving programmatic buying for brand health and aligning buyers and sellers on brand metrics are core to our mission of bringing the certainty of science to the art of brand marketing,” said Steven Lee, Chief Technology Officer, Tremor Video. “We jumped at the chance to add a talented team of technology veterans with experience working together on board. We believe this team brings the expertise and skills needed to manage product development, deploy technology solutions into the programmatic advertising ecosystem and build upon Tremor Video’s incredible technology stack.”
The team joins Tremor Video from Mobclix where they previously worked together to create one of the industry’s first mobile ad exchanges, including an open marketplace platform and account management solutions for developers, advertisers and agencies.
Tremor Video is revolutionizing programmatic video by incorporating brand metrics into the equation in addition to reach and price. Its sophisticated technology optimizes ad delivery toward brand performance across screens and provides full transparency into what factors are driving that performance.
About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.