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  • 2013.12.19

MicroAd、「MicroAd BLADE」の新サービス「BLADE-APAC-NETWORK」の提供を開始 -アジア地域へのリーチを強化-

MicroAd, Inc., a leading Ad Platform company in Japan, has launched “BLADE-APAC-NETWORK”, a new network service of “MicroAd BLADE” that enables clients to convey their advertisements to the APAC region.

BLADE-APAC-NETWORK allows advertisers to manage their advertisements using a single interface in MicroAd BLADE. Advertisers can convey their advertisements to the APAC region by the huge inventory of MicroAd. Till now, the problem of language and currency was a barrier when serving Ads overseas. With this BLADE-APAC-NETWORK, advertisers have surpassed this problem, and effectively conveyed advertisements in the APAC region.

“Currently, the global companies have been rapidly expanding in the APAC region. We hope that ‘BLADE-APAC-NETWORK’ is able to cooperate with the expansion of the market in the future of APAC. In the meanwhile, advertisers are also able to do marketing across APAC through BLADE-APAC-NETWORK,” said Kentaro Watanabe, CEO of MicroAd. “We will try our best to promote the Ad Technology in APAC, together with providing our DSP service ‘MicroAd BLADE’, in effort to achieve the Sales Target of US$ 20 million in December 2014.”

MicroAd BLADE is known as the largest DSP in Japan and has a simple interface for display and smartphone Advertising management. MicroAd BLADE is also offered in Japanese, English and Chinese as a language, and supports Japanese Yen, US Dollars and Chinese Yuan as a currency in Asia since October 2012. Till now, MicroAd BLADE has more than 5,000 advertisers in Japan and 500 advertisers in APAC.

MicroAd Group has already launched its regional subsidiary companies in the APAC region, including in China, Indonesia, Singapore, Vietnam and India.
MicroAd BLADE inventories in APAC

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Country Ad Inventory Internet Users Penetration
(% Population)
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Singapore 3 billion 4 million 75.0%
Indonesia 5 billion 55 million 22.1%
Philippines 7 billion 33 million 32.4%
Vietnam 3.5 billion 31 million 33.9%
Thailand 4.5 billion 24 million 34.8%
Malaysia 4 billion 17 million 60.7%
India 15 billion 137 million 11.4%
China 90 billion 538 million 40.1%
Hong Kong 3 billion 5.3 million 74.5%
Taiwan 8 billion 17 million 75.4%
Japan 60 billion 112 million 79.5%
———————————————————————-
About MicroAd, Inc.

MicroAd, Inc. launched MicroAd BLADE, a Japanese DSP with RTB and integrated with major exchanges and SSPs in June 2011. MicroAd BLADE has more than 5,000 advertisers and it is one of the leading Ad Platform companies in Japan.


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