Innity, Southeast Asia’s leading digital media network and technology provider, today announced that Google and Turn has integrated with Innity to boost online advertising sales in the Real-Time Bidding (RTB) arena. Through this integration, Google’s DoubleClick Bid Manager and Turn will be connected to Innity’s Supply-Side Platform (SSP), YieldOne, allowing advertisers to bid into a large pool of highly sought-after advertising inventories in the region.
Likewise, Criteo, a leading global technology company that specializes in digital performance advertising, have also connected with Innity’s YieldOne, further boosting the number of bidders in the RTB arena.
The integration of YieldOne, into Google, Turn, and Criteo is expected to drive growth and opportunity for advertisers in the region, offering them exclusive access to billions of impressions a month across the region’s most visited sites. While in turn, the integration also allows publishers within YieldOne to sell their inventories to a massive group of advertisers.
“We are very excited to see the APAC market swiftly opening up to and adopting programmatic solutions for both their branding and performance campaigns,” said Phang Chee Leong, CEO and co-founder of Innity. “YieldOne has billions of local inventories and we believe this is crucial for our publishers and advertisers to broaden their reach in the market. This partnership will definitely see an increase in display advertising in the region.”
Innity entered the RTB market in 2012 after a business alliance with D.A. Consortium Inc. (DAC), a leading digital marketing company in Japan.
Innity is the leading digital media network that provides interactive online marketing platforms and technologies for advertisers and publishers. Established in 1999, Innity has a strong foothold in the South East Asian market spanning over 10,000 websites, including major newspaper portals and premier sites in more than 16 content-interest channels such as technology, lifestyle, automotive, business and entertainment. Innity’s solutions provide a combination of the best features of rich media and performance-based marketing and engagement-based advertising formats and innovative payment models to some of the world’s largest brands and advertising agencies.