Zenovia Exchange、Brandscreenを買収
Zenovia announced today its acquisition of Brandscreen, the first and leading demand side platform (DSP) in the Asia-Pacific region. Brandscreen enables brands and leading agencies to buy display and mobile advertising using real-time bidding (RTB) across numerous exchanges.
The acquisition will give buyers direct access to Zenovia’s first-to-market guaranteed in-view global marketplace and anti-fraud filtering, scheduled for launch mid-April of 2014.
Brandscreen and Zenovia technologies will be integrated to leverage Zenovia’s recently upgraded infrastructure. The combination will provide even faster transactions, lower discrepancy rates, and better impression-level intelligence for buyers.
“We are pleased to bring Brandscreen’s team and technology into our portfolio. Their platform is the ideal utility to deliver our in-view marketplace to buyers of any size,” said Dwight Ringdahl, Founder and CTO of Zenovia Exchange. “This acquisition will enable Zenovia’s to deliver a first-of-its-kind marketplace offering guaranteed viewable impressions at unprecedented scale.”
“This is a complementary transaction for both companies,” said Jo Gaines, CRO of Brandscreen. “Zenovia gains one of ad tech’s most accomplished teams and a proven, innovative platform,” Gaines adds: “Brandscreen’s clients will continue to experience the same great customer service and will further benefit by additional access to global supply and the new ability to programmatically buy high-performing viewable media at scale.”
About Zenovia Exchange
Zenovia provides advertisers with fraud-filtered and in-view impressions at scale. For publishers, Zenovia manages yield by removing suspicious activity, dramatically reducing discrepancy rates, and optimizing impressions for global buyers in the RTB environment. For more information on Zenovia Exchange, visit: http://www.zenoviaexchange.com, or call 1-855-ZENOVIA (936-6842). Zenovia Exchange can also be found on Twitter (@ZenoviaExchange) and Facebook.
For more information on Zenovia, contact Karl Spangenberg at MediaLink (212) 796-5102 or email pr(at)zenoviaexchange(dot)com
About Brandscreen
Brandscreen is an APAC leader in real-time media trading technology. Brandscreen provides the underlying infrastructure, optimization intelligence and applications that power many of the world’s leading media trading desks. For more information on Brandscreen, visit: http://www.brandscreen.com. Brandscreen can also be found on Twitter (@brandscreen) and Facebook.
Read more: http://www.virtual-strategy.com/2014/03/05/zenovia-exchange-acquires-brandscreen#ixzz2vAMVRckN
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