TikTok、WPPとグローバルでの提携を発表
TikTokは、世界的な広告エージェンシーであるWPPとグローバルでの提携を発表しました。WPPのクライアントは、TikTokプラットフォームのへ独自のアクセスや独自機能を利用をできるなどのメリットがあります。
Mark Read, CEO, WPP: “Our clients want new and innovative ways to reach consumers. TikTok has quickly demonstrated the power of mobile video and the many opportunities that exist for brands to engage in meaningful and creative ways on its platform. I am delighted that we have formed this global partnership, a first in our industry, and look forward to working with TikTok to ensure our clients continue to benefit from what their platform has to offer.”
Blake Chandlee, VP of Global Business Solutions of TikTok: “More and more brands all over the world are experiencing the impact TikTok has to create moments that not only shape culture but also drive business value. Creative and media agencies play a major role in fuelling these creative campaigns, and we’re excited to partner with a global innovator like WPP as we build for the future. We both share a common goal: to drive amazing campaigns for our clients that resonate with our growing audience in a way that is authentic, inspires creativity and brings joy. We look forward to delivering on this shared goal for WPP, its agencies and clients.”
