BrightRoll today announced a programmatic integration with DoubleClick to provide buyers on the BrightRoll platform with real-time access to the DoubleClick Ad Exchange. Together, the two companies will meet growing demand from across the digital video advertising ecosystem for high quality supply to help brands and advertisers engage with audiences.
“The demand for programmatic video has never been greater. This expanded agreement with BrightRoll is one of the ways we’re helping brand buyers connect with high quality video content across the web,” said Chip Hall, Director, Media Platform Sales, Google. “This relationship is an important step in helping grow the overall programmatic video ecosystem.”
Buyers on the BrightRoll platform will now have programmatic access to DoubleClick video ad properties via the BrightRoll console. BrightRoll has engineered a single platform to provide advertisers with unmatched reach and access to global supply, as well as powerful but easy-to-use buying features including streamlined campaign management, superior targeting capabilities, frequency capping and reporting.
“At BrightRoll, our aim is to automate and improve video advertising with high quality on all fronts,” said Tod Sacerdoti, CEO and founder, BrightRoll. “This expanded relationship with Google aligns to our company’s vision and brings much-needed efficiencies to a booming, but complex industry.”
BrightRoll and DoubleClick are committed to providing quality inventory for their buyers and building a clean video ad ecosystem. Both companies have high standards for the creative approval processes of campaigns, ensuring ads are matched with quality inventory. The BrightRoll platform employs a rigorous quality assurance process that ensures quality ads are running on DoubleClick inventory, just as DoubleClick ensures its inventory is held to the highest of standards for advertisers.
Today’s announcement follows on last years programmatic integration of DoubleClick Bid Manager into the BrightRoll platform, providing their clients access to BrightRoll’s high quality supply. This latest integration provides significant advantages for the digital video advertising ecosystem, creating a network effect that contributes to the overall growth and monetization of the industry.
BrightRoll CEO and founder, Tod Sacerdoti, addressed the impact of this collaboration today during his keynote at the BrightRoll Video Summit in New York. The event brings together more than 500 brand marketers, agencies, publishers and ad tech influencers from across the digital advertising ecosystem to explore the latest trends and technologies driving growth in ad spend and ROI.
BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world’s largest brands, including 85 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit www.brightroll.com.
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