MediaMath and Eyeota Announce Partnership to Deliver Enhanced Audience Insights and Targeting in APAC and EMEA
MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced a strategic partnership with Eyeota, the leading source of 3rd-party audience targeting, that will enable MediaMath platform users to benefit from Eyeota’s proprietary data store of over 200 million active unique users in APAC and EMEA.
Eyeota’s audience profiles are classified by attributes including age, gender, interest and intent. The combination of these addressable audience profiles, along with MediaMath’s scale and optimization capabilities, will enhance the targeting effectiveness of online advertising and online video campaigns.
“We are delighted to offer marketers in APAC and EMEA access to Eyeota’s data insights via MediaMath’s TerminalOne™ platform,” said Greg Williams, Co-Founder & SVP OPEN Partnerships at MediaMath. “Eyeota’s reach will further enhance clients’ abilities to find and activate audiences, and consequently drive marketing ROI.”
“The integration between MediaMath and Eyeota brings together two best-in-class advertising solution providers that will add tremendous value to clients,” said Kevin Tan, CEO of Eyeota. “Media buyers and agency trading desks will gain access to Eyeota’s robust database of demographics, interest and intent, through the easy-to-use yet powerful platform that MediaMath offers the market, which will drive online campaign success.”
Based in New York with 12 locations across 5 continents, MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world’s digital media.
MediaMath’s TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.
Eyeota is an audience-targeting data technology company and the leading source for 3rd-party audience targeting data for advertisers across Australia, Europe and the Asia-Pacific region. The company helps publishers, agencies and advertisers collect, analyze, augment and activate their audience data. Eyeota enables data owners to maximize their audience data revenues by linking data buyers with the audience they want on their choice of inventory, in order to maximize their campaign results. Eyeota’s solutions are driven by strong, proprietary, data management platform (DMP) and marketplace technologies. Eyeota has offices in Berlin, Singapore and Sydney.