PubMatic Acquires Ad Serving Company Mocean Mobile
PubMatic, the programmatic advertising platform company for leading publishers, today announced that it has acquired Mocean Mobile (formerly Mojiva), a leading enterprise-grade mobile ad server for publishers, for an undisclosed amount. The combination broadens PubMatic’s existing mobile offering, specifically by supplementing PubMatic’s mobile app, mobile web and tablet capabilities with a mobile ad server. As a result, PubMatic will be able to provide publishers with an end-to-end mobile solution for traditional direct sales, programmatic direct sales, and mediation. The new combined entity will operate under the PubMatic name.
“The addition of Mocean Mobile’s highly regarded mobile ad server technology, relied upon by nearly 50 leading brands such as Skype and MSNBC, greatly enhances our ability to provide publishers with a fully integrated, enterprise grade solution built to handle the complexity of mobile,” said Kirk McDonald, president of PubMatic. “Further, this combination expands the infrastructure and technology underlying our multi-screen capabilities, and accelerates our ability to extend our programmatic mobile offering across direct as well as indirect sales.”
Mocean Mobile’s employees, more than 40 in total, will join PubMatic and will move to PubMatic’s offices in New York and London, bringing the new company’s headcount to over 475 employees worldwide. PubMatic will continue to support Mocean Mobile’s existing services while increasing investment in product development across the company’s mobile platform. PubMatic will continue to work with Mocean Mobile’s publishers and partners, which includes mobile ad networks, app stores and nearly 50 premium publishers, as well as more than 70 third-party mediation partners, while bringing the company’s technology to global markets where PubMatic already has a presence, including most recently Japan and Brazil.
“There is incredible synergy between Mocean and PubMatic’s vision, products and customer bases,” said Bennett Theimann, CEO at Mocean Mobile. “We believe that no other player in the advertising technology industry is as committed to the needs of publishers as PubMatic. With the integration of Mocean Mobile’s ad serving technology, the combined mobile solution will allow publishers to effectively yield manage their mobile direct performance, and programmatic demand in a single ad server stack.”
This acquisition follows other recent announcements from PubMatic, including the launch of a location marketplace with global mobile location ad platform xAd, the launch of a localized version of its platform for Japan, and a new office opening in Pune, India.
About Mocean Mobile
Mocean Mobile, one of the largest mobile ad serving and monetization platforms, powers mobile advertising opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks by giving them the ability to serve display ads to all mobile devices, including smartphones and tablets. By integrating with the majority of third-party ad networks and agency side ad servers, Mocean Mobile combines state-of-the-art direct sales campaign management with ad network mediation for the mobile world.
PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.