New MediaMath Study Explores the Advanced Practices & Challenges that Marketers Face Implementing Real-Time Marketing Programs
Marketers are diligently taking more concrete actions to help deliver truly one-to-one experiences to customers via their marketing practice, and while seeing progress, clear challenges regarding data activation, technology, and organization structure remain, a new study reveals.
“Advancing Practices in Real-Time Marketing: A Status Report on Progress Toward a New Marketing Paradigm,” a commissioned study conducted by Forrester Consulting on behalf of MediaMath, July 2014, provides key findings on the marketing vision and the role of data and technology within organizations across companies in North America, Europe, and Asia Pacific in the Financial Services, Retail and CPG sectors.
To download the study, click here.
While marketers are focused on creating customer-centric experience, moving from vision to execution isn’t an easy feat. Data, technology, and relevant messages are the key elements of a real-time, one-to-one strategy, however many companies still have issues forging these important pieces of connective tissues. There is often a need to implement changes to organizational structures, processes and mindsets in order to tap the full potential of marketing goals. The study offers a list of key recommendations to help marketers make it to the finish line.
To learn more about MediaMath’s TerminalOne Marketing Operating System, visit http://www.mediamath.com.
MediaMath (mediamath.com) is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath has delivered triple-digit year-over-year growth since inception. It has a seasoned management team leading 13 global locations across five continents. Key clients include every major agency holding company, operating agency, and top brands across verticals.