Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), today releases its global mobile RTB Insights Report for Q2 2014. The report is an in-depth analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform. It highlights the continued growth of mobile RTB in 2014 and the growing importance of data in mobile advertising across all regions.
Smaato owns and operates the leading global mobile RTB ad exchange and SSP. Smaato’s SMX platform serves 90 billion+ ad impressions per month to 450M+ unique visitors in US, EMEA and APAC regions.
In its new report, based on worldwide data sampled from SMX activity in Q2 2014, Smaato found that RTB spend grew 69% in Q2 2014, compared to Q1 2014. This quarter also saw a 456% increase in mobile RTB spending over the same quarter last year.
Additional findings from the quarterly report include:
The top publisher content category most in demand by advertisers
While entertainment and media remain one of the top advertising categories, with 24% of the overall revenue share, the food and retail category grew from 8% in Q1 2014 to 25% in Q2, overtaking entertainment and media as the top category with the highest spend from advertisers. A similar up-and-comer was found in…
China, where RTB spend grew more than any other individual region
Compared to Q1 2014, RTB ad spend in China rose by 616% in Q2 2014. While the United States still reigns supreme with 65% of the global RTB spend coming from the nation, other emerging countries like Indonesia, Switzerland, France, Argentina and Thailand are following in China’s footsteps with very significant quarter-to-quarter jumps, proving that RTB advertising spend is growing fast worldwide.
“Brands are embracing RTB as a source for premium inventory,” said Smaato CEO Ragnar Kruse. “With programmatic advertising spend from new sectors like CPG and regions like China rapidly increasing, mobile ad spend is seeing a phenomenal growth, and that growth trend will continue in the foreseeable future.”
To download the full report, please visit: http://www.smaato.com/reports.
Smaato is the leading global mobile RTB ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 78,000+ mobile app developers and mobile publishers. On the demand side, Smaato globally connects 100+ ad networks and 270+ DSPs.
Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2014, 2013, 2012 & 2011) and was named a “company to watch in 2010? by Financial Analyst Company GP Bullhound.
Smaato’s global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced international management team. Smaato’s European office is in Hamburg, Germany and the APAC office is in Singapore.