PubMatic, the strategic selling platform for publishers, announced the launch of its newest data center in Singapore. Designed to manage the increased volume of business that PubMatic is experiencing as part of the worldwide growth in programmatic advertising, this new data center will serve Australia, Southeast Asia and Japan, a region that, according to IDC’s recently released report, Real-Time Bidding in the US and the World, 2011-2016, is experiencing aggressive growth.
PubMatic is facilitating ad serving, including Real-Time Bidding, with fully integrated demand partners such as Brandscreen, DoubleClick Bid Manager, MediaMath and Netmining. Over 40 demand partners are expected to be added in the months to come.
“PubMatic is already hard at work enhancing the process for DSPs and delivering a better user experience for publishers in Australia and throughout Asia,” said Paul Shepherd, PubMatic’s Australian Country Manager. “With this new data center, we are well positioned to maintain seamless service through the anticipated growth of activity in this part of the world.”
This Asian expansion comes on the heels of a period of dramatic growth in terms of product development and funding for PubMatic. The company announced a $45 million dollar mezzanine round of funding in June led by August Capital that has been earmarked for strategic acquisitions and international expansion, as exemplified by the recent opening of new country offices in Australia, France and Germany.
PubMatic is a Technology Fast 500(TM) 2012 Recipient, ranked 3rd fastest growing company in the US Internet sector and 20th Fastest Overall in North America, by Deloitte LLP. In 2012, PubMatic’s major product innovations included PubDirect (the Unified Optimization Engine is the first solution in the industry that enables publishers to dynamically optimize inventory across all direct and indirect sales channels) and an integrated platform for mobile monetization.
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic ( http://www.PubMatic.com ) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe and Asia.