Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.
Addressing the growing demand for audience data worldwide, the partnership is an extension of Eyeota’s existing relationship with Experian in Australia, New Zealand, United Kingdom and the United States.
Combining Experian’s Mosaic geo-demographic data with Eyeota’s data digitalisation capability, media buyers will be able to purchase digital audiences the same way as they have traditionally bought offline media. The partnership will also see buyers gain access to the largest online customer data set in Southeast Asia, Hong Kong and Taiwan, enabling them to target Mosaic customer profile segments specific to them using their DSP and inventory source of choice.
Kevin Tan, CEO at Eyeota, says: “We observe a growing demand for high quality audience data worldwide and as the global leader in local audience data, seek to meet this growing demand. Introducing Experian Mosaic’s highly valued and sought-after branded profiles will enable media buyers to feel more confident about shifting their budget from offline to online media, and further establish the data-driven space in Southeast Asia. I am excited to deepen our relationship with Experian.”
Widely utilized by leading marketers worldwide to connect with their target audiences, Experian’s Mosaic methodology aggregates multiple data sources and classifies residents in a country into comprehensive clusters unique to each market. These clusters provide insights into a wide range of socio-demographic factors such as household wealth, family composition, transport usage, international travel frequency and banking/insurance products owned.
Classifying Southeast Asian households and consumers into unique segments and groups that share similar demographic and socio-economic characteristics, Mosaic Digital will enable marketers to reach their target audiences with precision.
“With the continued proliferation of digital channels, we are excited to present the latest digital marketing disruptor which will provide marketers multi-dimensional insights into their customer segments,” adds Patrick Sim, General Manager, Experian Marketing Services Southeast Asia. “Mosaic Digital represents the progression of Experian’s expertise in data and customer insights into the digital marketplace.”
Eyeota is the global leader for local audience data with over 1 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in London, Berlin, Düsseldorf, Singapore and Sydney. For more information, please visit www.eyeota.com.
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft. In 2014, we were named by Forbes magazine as one of the ‘World’s Most Innovative Companies’.
We employ approximately 17,000 people in 39 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.