StickyADS.tv, the leading European programmatic video supply-side platform (SSP), today announced a strategic partnership with Adform, a programmatic brand-led demand-side platform (DSP) for media agencies, trading desks, advertisers and publishers, which supports all aspects of multi-screen brand advertising.
As a result of the partnership, Adform can now offer its clients, including trading desks and advertisers, the opportunity to purchase StickyADS.tv’s premium inventory – with a current offering of three billion impressions per month through more than 40 publishers including 12 leading TV broadcasters across UK, Germany, France, Italy and Spain – and advance their video advertising and targeting capabilities in previously untapped EU markets.
This partnership enables Adform’s advertisers to deliver the best from programmatic video, which is fast becoming a favourable choice for premium publishers and advertisers.
Hervé Brunet, StickyADS.tv’s CEO and co-founder, commented: “We are delighted to start working with Adform – with its leading European presence and multi-screen technology solution. Thanks to our five European offices, we’ve been able to secure the most premium inventory demanded by advertisers and we are pleased to enable Adform to provide its digital advertisers with automated, direct access to our guaranteed premium inventory to deliver high-quality video advertising to clients.“
Commenting on the integration, Adform’s CMO, Martin Stockefleth Larsen, added, “The increased popularity of video has led to a requirement for smart, automated advertising solutions. The integration of our European inventory into one centralised offering with StickyADS.tv in the EU presents our clients with the opportunity to benefit from the rich media and creative solutions its premium video advertising platform has to offer”.
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place, covering a fully featured demand side platform, rich media and ad serving.
Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus. Visit www.adform.com for more information, or follow us on Twitter www.twitter.com/adforminsider
StickyADS.tv is the European market leader in programmatic video for premium digital media publishers with offices in France, UK, Spain, Italy and Germany.
StickyADS.tv’s real-time video SSP (Supply-Side Platform) is deployed in 132 countries worldwide, and enables premium publishers to create a programmatic video offering across multiple screens in a controlled and transparent environment, such as Private Market Places.
With clients that include large media groups, and TV channels, StickyADS.tv empowers publishers with a groundbreaking approach to monetise their inventory to a global audience of programmatic buyers and unleash the potential of video-specific advertising technology across multiple screens. For more information, please visit www.stickyads.tv.