StickyADS.tv, an ad technology company specializing in programmatic video solutions (SSP/supply side platform) for premium publishers (TV broadcasters and video advertising sales houses) announces the opening of an office in London, United Kingdom. The company is continuing its rapid expansion in Europe with this new office covering the UK and Nordic regions after having opened branches in Milan, Madrid and Hamburg in the last few months.
This latest development will help StickyADS.tv secure its position as a leader in the European RTB (real-time bidding) video advertising market. RTB is the segment of the digital advertising industry that is seeing the strongest growth. The market is expected to grow by 127% between 2013 and 2017. Hervé Brunet, co-founder of StickyADS.tv, said, “Programmatic video buying is a major trend with more than a third of video purchases in Europe expected to be via RTB in 2017. Europe is leading the way in this market because trading media has local specificities by country and programmatic buying offers productivity gains for pan-European advertisers.”
The “best in class” video technology built by StickyADS.tv and the quality of its service team – with dedicated offices throughout Europe – are the pillars of its international success in the ad technology industry. “We aim to become the leader in programmatic video solutions for premium publishers. This strategy is already paying dividends since we are now present in 5 countries with a monetizable inventory exceeding 1 billion video views per month. The United Kingdom market is of major importance because of its position as a pan-European media-buying centre for many advertisers and headquarters for major European publishers. The supporting technology is heavily influenced by the American players but US programmatic models are different. Our strong business footprint in Europe represents the interests of our European clients even better. StickyADS.tv has a solid video business based on the private market place model; a business model that prevails across Europe,” continued Hervé Brunet.