PubMatic, the programmatic advertising platform for leading publishers, today announced the appointment of Andrea Campana to the newly created role of Country Manager for Italy. During 2013, PubMatic launched its global sell-side platform (SSP) in Italy through a strategic partnership with ehi!, an established local partner with experience working with premium publishers. Campana’s appointment is designed to build on the growth and momentum that PubMatic has experienced in the Italian market since the launch of that partnership.
Campana brings over a decade of digital marketing experience. Prior to joining PubMatic, he served for five years as Senior Vice President at Zodiak Active, expanding its operations across Italy, Spain and the UK through the launch of Zodiak Advertising. He joined Zodiak Media Group from Neo Networks, where he led its operations in the US and Brazil, in his role as Managing Director.
“Italy continues to be an important market for PubMatic as we increase our presence across EMEA,” said John Stoneman, Vice President EMEA at PubMatic. “Andrea’s appointment comes at a time when programmatic ad spend in Italy is poised for significant growth. His knowledge of the global and regional digital advertising industry, and our investment in the market, will ensure PubMatic continues to be at the forefront of the Italian programmatic industry.”
Campana added: “PubMatic is strengthening its presence at a pivotal time in the Italian digital advertising industry. As programmatic advertising is adopted across the Italian market, PubMatic is well positioned to help premium publishers increase their digital ad revenues through its true publisher-focused software platform.”
Digital advertising spend in Italy is projected to reach over $2 billion in 2015, according to eMarketer. With around 25 per cent of digital advertisements in Western Europe forecast to be programmatic in 2015, the PubMatic One Platform provides premium publishers with full control of their online advertising inventory, allowing them to maximise the value of their digital assets. PubMatic was recently named a leader in the 65-point criteria evaluation of global SSPs and exchanges for publishers by Forrester Research, Inc. (The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014).
Andrea Campana will be presenting a workshop on Automated Buying and Real-Time Bidding, entitled: “Programmatic: The New Normal” at the IAB Forum in Milan on November 25th. For more information, please click here.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalised advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology, and advanced mobile capabilities are utilised by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in 2012, 2013 and 2014, PubMatic has offices worldwide with headquarters in Redwood City, California.