Videology (videologygroup.com), one of the world’s largest video advertising technology platforms, found the total number of Canadian impressions on the platform in Q3 grew 51% year-on-year.
The recently released Third Quarter Canada Video Market At-A-Glance also found that 44% of all Canadian online video ad campaigns on Videology’s platform ran on more than one screen (e.g., PC and mobile), representing a 63% increase since Q1. More specifically, campaigns running together on PC, mobile and connected TV increased from 25% in Q2 to 41% in Q3.
The finding that cross-screen advertising is increasing comes on the heels of Videology’s recent announcement of a dedicated TV practice to help expand its cross-screen advertising solutions for its clients, including agencies, advertisers and media companies.
“Our Canadian business has grown significantly over the past year in lockstep with advertisers’ growing need to reach consumers across the many screens that they are now viewing content,” said Scott Ferber, Videology Chairman and CEO. “The growth in cross-screen campaigns validates this trend, and is further proof that advertisers are seeing enhanced performance in reaching consumers across multiple devices.”
Other key findings from the Third Quarter Canada Video Market-At-A-Glance include:
・95% of video campaigns were bought in a guaranteed, TV-like fashion (as opposed to RTB)
・45% quarter-on-quarter increase in the share of advanced ads (domain-targeted, behavioral-targeted, etc.)
・44% of all impressions running on the platform in Q3 were in the top ranking CPG category; however, Retail saw the largest growth YOY, making up 16% of all ads, compared to 8%
in Q3 2013
・77% of impressions on the platform went to Entertainment websites, while Portal web sites saw the greatest growth (less than 1% in Q3 2013 compared to 10% in Q3 2014)
・70% of all ads in Q3 were 15 second spots, a 56% increase year-on-year
Videology (videologygroup.com) is one of the world’s largest video advertising technology platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.