PubMatic, the programmatic advertising platform company for leading publishers, today announced the launch of PubMatic Analytics, a first and now best in class solution that allows publishers and media buyers to make informed real-time business decisions. In response to an industry that is now operating in real-time, PubMatic developed the first ever real-time analytics and reporting solution. PubMatic Analytics offers real-time data, actionable intelligence, and ease of use reporting resulting in superior decision-making by users.
Highlights of PubMatic Analytics include:
Real-Time Reporting – PubMatic Analytics enables users to use real-time data to make smarter decisions using customized real-time summary reports and insights into the performance of programmatic campaigns.
Ease of Use through Natural Language Processing – PubMatic Analytics’ natural language processing (NLP), an industry first, empowers users to manipulate and analyze their data by using every-day language to retrieve and create sophisticated reports. Users can access pre-configured reports for immediate download or create custom reports on-demand using slice and dice functionality. Now all types of business users can pull reports easily without the need for coding or database query expertise. The result increases the speed and agility with which informed decisions can be made.
Actionable Intelligence – PubMatic Analytics’ data visualization enables users to quickly analyze their business by offering several different methods of data visualization including graphs, charts, and heat maps. It enables users to identify patterns, trends and outliers in their data – allowing for faster, more informed decision-making that leads to higher ROI.
“PubMatic Analytics is an industry-first. We’re providing our customers with actionable insights at the speed of programmatic, which is real-time. We challenged ourselves to provide a completely new analytics paradigm that enables our customers to make faster and more intelligent decisions to enable their business,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “With this release, our clients have not only the ability to transact seamlessly across mobile, tablet, desktop and video using the PubMatic platform, but also have access to the industry’s most innovative solution for fully understanding and analyzing the performance of their inventory across a variety of metrics within a single location.”
Initial reviews by beta users have been extremely positive. Customer reactions to the beta program included the following:
・”…the natural language processing capabilities in the new analytics solution are amazing….”
・”…we are particularly pleased with the real-time data provided in the dashboard…”
・”…the natural language processing capabilities are extremely easy to use and very intuitive. We’re very much looking forward
to new features and functions as PubMatic continues to innovate in this area…”
PubMatic Analytics is the result of over 18 months and millions of dollars of investment, requiring data center, data processing, and data visualization enhancements. The product is supported by seven global data centers including four in the U.S. and centers in Singapore, Japan, and Amsterdam. PubMatic currently processes over 1.5 trillion transactions on a monthly basis between buyers and sellers globally.
PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.