Turn (turn.com), the marketing software and analytics platform, today announced significant upgrades and new features for the three applications that make up its real-time marketing software suite. These new features add enhanced reporting, analytics and campaign management capabilities – improving speed to insight and action for marketers. Highlights include:
Improved reporting and visualizations. Turn introduced Report Center 2.0, a dramatically upgraded workflow for building and sharing campaign performance reports in a visually engaging, easy-to-understand way. Available from Audience Suite and Campaign Suite, Report Center provides marketing teams and their agencies with a unified, real-time view of their most important metrics.
Enhancements to DataMine Analytics. The big data analytics solution allows marketers to act on all their valuable data in order to gain insights and enhance ROI. New and upgraded features that improve usability include pre-defined queries that enable quicker time-to-ramp for marketers, performance improvements that improve query speed by 17%, data sampling, and the ability to browse all data attributes before running queries. With a new card-based user interface, DataMine finally brings a simple and intuitive approach to analytics.
Expansion of available Deal ID inventory sources. The Campaign Suite cross-channel media execution platform was upgraded with the addition of new programmatic direct partners utilizing Deal ID, including AdX (Google) for mobile, LiveRail for video and RMX (Yahoo!) for display. Turn offers access to premium inventory from over 100 publishers through its 10 Deal ID integrations, and is the largest provider of brand-safe inventory in the marketplace.
Deal ID works like a flag in a programmatic system that indicates the structure of a deal between a buyer and a seller. It allows publishers and exchange partners to work with advertisers to facilitate direct, programmatic access to high quality inventory. Existing Turn Deal ID partners include AdX, Index by Casale Media, Improve Digital, Pubmatic, and Rubicon Project.
Faster access to second-party data. The Audience Suite cross-channel data management platform (DMP) was upgraded with new APIs that enable marketers, agencies, and data vendors to set up and modify contracts up to six times faster than before. Now through Audience Suite, marketers can create custom audience segments that marketers’ competitors cannot access, improving campaign results.
Additionally, Turn unveiled an enhanced Audience Suite interface. This new, streamlined workflow makes the Turn DMP the most intuitive in the world, helping marketers easily plan their digital advertising campaigns.
“Marketers tell us they need end-to-end software that is usable, intuitive and lets them focus on delivering results for brands, without having to waste time figuring out technology,” says Joshua Koran, senior vice president, product management, Turn. “With these enhancements to Turn’s data and analytics tools, we’re making the task of marketing in a data-driven, hyper-competitive landscape easier and more efficient. And, our new Deal ID partnerships make us the go-to for advertisers who want to put the power of programmatic to work for their branding campaigns.”
Turn provides three real-time marketing applications: Audience Suite, an enterprise data management and audience planning platform; Campaign Suite, a digital media execution platform for video, mobile, social, and display advertising; and DataMine Analytics, a data exploration, discovery and warehousing solution purpose-built for marketers. Turn works with the world’s top brands, agencies and trading desks, including Accuen, Aegis, AMNET, Chrysler, Experian, Foursquare, Microsoft, OMD, StubHub, Thomas Cook, Toyota, Travelers, Verizon, VivaKi and Zales.
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Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to more than 130 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.