4C, a social advertising intelligence company, has partnered with LinkedIn to offer brands the opportunity to create, buy and manage LinkedIn Sponsored Updates using the 4C platform. Sponsored Updates allow brands to publish and promote content to LinkedIn’s audience of 328 million professional users. This partnership with LinkedIn makes 4C one of only a small handful of platforms to offer a unified solution for LinkedIn, Facebook and Twitter ads management.
“LinkedIn is a game-changing company,” said Alok Choudhary, founder and chairman of 4C. “A partnership with a platform like LinkedIn is a milestone for 4C, a testament to the products we’re building and a vote of confidence for our deep data science and dedicated focus on user experience. This gives our clients the advantage of using our platform, which they’ve already leveraged on Facebook and Twitter, to reach potential costumers through LinkedIn’s professionally-focused network.”
With this partnership, brands and their agency partners can leverage the 4C SaaS platform they have been successful with on Facebook and Twitter to reach a new audience. Advertisers can now create re-usable target sets for specific audiences. 4C users can also fine-tune ad delivery by day and time across all networks within the platform.
“LinkedIn is an exciting new frontier for advertisers,” said 4C CEO Lance Neuhauser. “When it comes to LinkedIn profiles, users have to be accurate and properly represent themselves to the professional world. This honest and transparent foundation provides elevated insight into the relationships between users, brands, content and the network itself. Now that marketers can combine the power of LinkedIn with a scalable way to connect with millions of professionals, brands can deliver more valuable experiences than ever before.”
Brands using the 4C platform on LinkedIn include agencies under the Publicis Groupe umbrella, such as VivaKi.
“4C and LinkedIn are both valued VivaKi partners, and together, they will drive an entirely new subset of capabilities in a niche, social space,” said Doug Kofoid, President of Global Solutions at VivaKi, the global leader in programmatic and ad tech solutions and part of Publicis Groupe. “LinkedIn is the social platform for your professional life, and with 4C’s solution, Groupe agencies will be able to reach professional consumers with an added layer of audience insight that only this partnership can offer.”
4C is a social intelligence platform that collects public social data and applies an exclusive mapping algorithm to track relationships between consumer behavior and brand affinity. It combines more than 20 years of university research in computational science with proven advertising acumen to reveal new audience insight for brands and agencies. It is one of a handful of companies worldwide that is a Facebook Marketing Partner, a Twitter Ads Certified and a LinkedIn Certified Marketing Partner. The company has offices in Chicago, New York, Seattle and Singapore. For more information, visit http://www.4Cinsights.com/.