Digital Element, the leading provider of IP geolocation technology, has today announced that the BBC has deployed its NetAcuity Edge™ IP geolocation technology to manage the geographic rights of its online TV and radio content.
The BBC is one of the world’s largest broadcasting organisations and provides a variety of online and offline content to audiences worldwide. The organisation is obliged to comply with geographic licensing rights for its streaming on demand service. Deploying real-time IP geolocation data enables the BBC to permit access to its content in licensed areas and restrict access where it is prohibited.
“It is imperative that the BBC ensures compliance with licensing agreements,” explained Matthew Wood, Head of Software Engineering for BBC Future Media, Online Technology Group. “By using accurate IP geolocation technology, we are able to ensure we abide by geographic licensing rights agreements.”
Charlie Johnson, Vice President, UK and Ireland, Digital Element commented, “We are pleased to be able assist the BBC in maintaining digital rights compliance for its online content. Deploying granular and highly accurate IP geolocation data ensures licensing requirements can be confidently met.’’
The BBC joins Digital Element’s other broadcasting clients such as Channel 5, Aertv, Videology, YouView, Disney, CNN, ESPN, Sony, CBS Interactive, ABC and Tesco’s Blinkbox.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit http://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
About the BBC
The British Broadcasting Corporation (BBC) is a British public service broadcasting statutory corporation with the main responsibility to provide impartial public service broadcasting in the United Kingdom, the Channel Islands, and the Isle of Man.
The BBC is the oldest national broadcasting organisation in the world and the largest broadcaster in terms of number of employees, with about 23,000 staff. Outside of the UK, the BBC World Service provides services by direct broadcasting and re-transmission contracts on radio since 1932, and more recently by television and online.
For more information please visit www.bbc.co.uk.