FreeWheel announced today the appointment of industry veteran, Jack Rotherham, to Chief Marketing Officer. In this newly developed role, Rotherham will lead the effort to take the company’s market leading presence and brand to the next level by advancing FreeWheel’s message for the industry, its sales efforts, and product positioning.
“Jack’s extensive background in media across all channels, and deep knowledge of video make him a natural fit for FreeWheel,” said Doug Knopper, Co-founder & Co-CEO, FreeWheel. “FreeWheel is committed to delivering innovative solutions that will advance the unification of television, and Jack’s leadership and extensive experience in media and ad tech solutions will serve as a significant boost to our efforts.”
Rotherham is a seasoned business leader with vision to synchronize strategic efforts across marketing, sales, brand development and technology platforms. He is considered a pioneer in developing and positioning strategic solutions across video, social and entertainment platforms. At RichRelevance, his GM role was responsible for leading and scaling advertising brand and agency partnerships for the global leader in omni channel personalization. Prior to RichRelevance, he served as President and Chief Marketing Officer at WMI Digital, a leading media solutions company, where he led business and client development with established and emerging brands across multiple verticals and categories.
“I’m thrilled to be joining FreeWheel and the incredible team, technology and business at such a dynamic time for both the television industry and our customers alike,” said Rotherham. “2014 was a significant year for FreeWheel and we’re looking forward to leveraging our product and the surrounding initiatives in the new year in support of unifying and advocating the TV market place on behalf of the industry. We have exciting plans for continuing the momentum in 2015.”
FreeWheel, an independent subsidiary of Comcast, powers the advertising businesses of more than 70 percent of the US standard cable lineup and a number of aggregators and distributors. Today’s largest television and video companies utilize FreeWheel to manage their cross-screen inventory holistically and to maximize revenue from their ad-supported content via its robust technology platform for ad management and monetization.
FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel’s solutions are used by companies including ABC, AOL, Inc., DIRECTV, ESPN, NBCUniversal, BSkyB, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.