Pixalate, the leading analytics platform for programmatic advertising and publisher of the industry’s first quality rating standard, the Seller Trust Index, announces the top 20 sellers for January.
In the first published rankings of 2015, Google, OpenX, and Rubicon Project hold the first, second, and third positions, respectively.
The Seller Trust Index rankings are based on proprietary analysis of exclusive data from billions of monthly events on real time exchanges. Jalal Nasir, Pixalate founder and chief executive officer, said the response by the industry to the Seller Trust Index has been significant and overwhelmingly positive.
“What we are seeing is a paradigm shift to a quality-based standard,” said Nasir. “Quantity-based metrics — such as reach, for instance — tell brands a limited story. We believe that full transparency will bring trust to our industry.”
“We’re thrilled to once again be recognized as the leader in the critically important categories of inventory quality and fraud prevention in the latest Pixalate Seller Trust Index,” said John Murphy, vice president, Marketplace Quality, OpenX. “Pixalate is performing a crucial service to the industry with its ongoing focus on this significant issue. As a result, the ecosystem is improved by ensuring that advertising is driven to the supply pools with the highest quality. We’re especially gratified that the investments that OpenX has made over the last three years, both in technology and people, are generating these results.”
“Rubicon Project is committed to providing a safe, secure and well-lit environment for the buying and selling of digital advertising,” commented Dr. Neal Richter, Chief Scientist, Rubicon Project. “Engineering world-class technology that addresses the needs of our premium sellers and buyers remains a core focus for Rubicon Project, and we’re thrilled to once again be recognized as one of the industry leaders in this area.”
“We’re proud to place in the top of the Pixalate Seller Trust Index for a second consecutive time,” said Phil Banfield, chief executive officer of Q1Media. “Q1Media is committed to delivering the utmost value to our advertisers as well as our online publishers. We go to great lengths to ensure the quality of our inventory, because these efforts help advertisers feel at ease knowing they are working with trusted supply.”
“Pixalate was founded with one mission: To make online advertising successful,” said Nasir. “We are actively engaging with industry partners across segments and formats to continuously develop the Trust Index as part of our global commitment to quality in online advertising.”
The Trust Index is an independent industry rating based on data collected by Pixalate on the open exchange marketplace. Pixalate does not endorse any specific vendor or service ranked in the Seller Trust Index and is not responsible for exchange data. Rating scores are normalized to a range of 0-99. To learn more about the methodology and to download an expanded list of the top 50 sellers, visit pixalate.com/sellertrustindex.
Pixalate is the leading enterprise marketing data platform for companies that need real-time insights, market intelligence and analytics to make smarter, faster decisions in programmatic advertising.
Pixalate monitors billions of ad events daily on the exchanges and provides data and competitive insights to improve supply quality and ad performance in real time. Proprietary data points include pricing intelligence, fraud, brand safety and viewability scores of 20MM+ websites and supply sources. For more information, visit www.pixalate.com.