OpenX, a leader in creating programmatic advertising marketplaces, today announced the company ranks number one overall for the sixth consecutive month on the Pixalate Global Seller Trust Index™. The Pixalate Global Seller Trust Index is the industry’s first independent quality rating for digital advertising.
“The ongoing health and reputation of the OpenX marketplace as a trusted source of quality inventory for premium buyers is our top priority,” said John Murphy, Vice President of Marketplace Quality at OpenX. “Repeated recognition by Pixalate as the industry leader is great validation of both the consistency and rigor of our quality efforts. Buyers and sellers worldwide know they can trade in the OpenX Exchange with the highest level of confidence. If inventory is available in our exchange, we stand behind it.”
In 2012, OpenX was one of the first in the industry to establish a dedicated traffic-quality team to ensure high-quality and fraud-free transactions. The award-winning OpenX Traffic Quality Platform, a proprietary technology already in its 3rd generation, detects and blocks suspicious activity in real time through a combination of big-data analysis techniques and rigorous human evaluation.
The monthly Pixalate Global Seller Trust Index is based on analysis of more than 100 billion monthly impressions. Global quality ratings take a variety of metrics into consideration, including overall effectiveness assessing fraud, viewability, malware, engagement, domain masking, and inventory scores.
To access a free copy of the Pixalate Global Seller Trust Index including the methodology, please visit: http://www.pixalate.com.
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.