The Trade Desk, Inc., a leading demand-side platform in advertising technology’s $5 billion real-time bidding industry, today announced that it has been placed in the top 10 of Forbes Magazine’s annual list of America’s Most Promising Companies, making them the highest-ranked adtech company on the list. The Trade Desk ranked 9th out of the 100 companies named on the prestigious list, set apart from competitors by its commitment to powering the agencies and trading desks of the most sophisticated buyers globally with industry-leading programmatic technology. The print issue of the magazine hit newsstands today.
“We are tremendously honored to be placed on Forbes’ list of Most Promising Companies amongst such notable organizations such as Instacart and Carvana, as well as several of our digital advertising industry colleagues,” said Jeff Green, CEO and founder of The Trade Desk. “As the advertising industry continues to expand and diversify, effective programmatic platforms will become the gold standard of media buying worldwide. We are committed to providing the industry with the most sophisticated programmatic tools available, but we’ve only just begun. There is so much growth in front of us. So much opportunity.”
According to Forbes, “Revenue growth plays a big part in choosing the ranking for America’s Most Promising, but that’s not all we take into account. We pay attention to growth rates, growth in employee numbers, how long companies have been doing what it is they do, operating margins, capital raised, product ideas, management, and other factors. Placing one company before another is never easy, but one thing you can be sure of is that each firm is going places — be it to an IPO, an eventual acquisition by a much larger player, or simply on to greater profits.”
COO Rob Perdue credits The Trade Desk’s recognition to its focus on hiring talent, emphasizing personal contribution, and leading the field in technology. “We believe we have the best team in adtech, and we’re humbled by the recognition from Forbes. We share this recognition with our team outside the US as well. As we celebrate, we also welcome the greater challenges that lie ahead.”
The 4th Annual America’s Most Promising Companies list appears in the February 9, 2015 print issue of Forbes, and can be viewed online at http://www.forbes.com/most-promising-companies/list/.
About The Trade Desk, Inc.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.