Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of operations in Finland. Digital media veteran Pasi Bruun has been named director, Finland and will lead operations in the Finnish market.
With today’s debut, advertisers in the Finnish market will now be able to implement coordinated multi-platform, programmatic campaigns across the industry’s largest portfolio of premium, brand-safe inventory, much of it exclusive to Xaxis advertisers. In-market advertisers will also gain access to Turbine, Xaxis’ proprietary next generation data management platform (DMP). Turbine is the industry’s first and only DMP that creates proprietary and anonymous audience segments in real-time and then actions these segments across premium inventory along all digital channels.
“Today’s Finland launch extends our European footprint to encompass 20 markets, while also introducing more comprehensive programmatic capabilities for Finnish advertisers,” said Caspar Schlickum, CEO EMEA at Xaxis. “Pasi brings strong experience in the digital realm and is a proven leader with the drive, strategic thinking and people management ability to have started several successful businesses in Finland. He’ll be a great fit at Xaxis and supports our mission of having not just the industry’s best media and technology resources, but the best talent as well.”
Prior to Xaxis, Bruun was VP, sales and marketing at Liideo where he also served as a member of the Liideo board. Earlier, he was a co-founder at Finland´s largest ad network, adQ Company, which was acquired by Fonecta, the leading reseller of population data in Finland. He has also held senior leadership positions at AOL and TradeDoubler.
“Xaxis has transformed the ability of advertisers to form better and stronger connections with audiences through the smart application of data,” said Bruun. “There’s a real appetite among Finnish advertisers to go beyond the constraints of the market’s existing real-time-bidding tools and with the launch of Xaxis we’re able to expand their options immensely. I look forward to helping lead the next phase in the evolution of programmatic in the Finnish market.”