SpotXchange, the trusted plaform for video advertising, announced today it has officially launched its Benelux operation, giving advertisers access to the high-value video inventory of RTL XL, and other sports, entertainment and lifestyle publishers such as NBC and VI. With the addition of the stock of new associate publisher, Gamehouse (the global market leader in casual gaming for women) and cinema chain Pathé, SpotXchange immediately takes a leading role in the Dutch online video market.
Videostrip, the online video advertising platform of RTL Nederland, is being rebranded as SpotXchange Benelux, offering publishers a way to holistically manage their video advertising inventory, including ad serving, programmatic infrastructure and advanced analytics. The new team will drive growth and operations in the Benelux and Nordic regions. As SpotXchange continues to grow internationally, the SpotXchange platform now allows publishers to view and report on their video advertising revenue in a dozen new currencies, including the Euro, Great British Pound, Canadian and Australian Dollars, and Japanese Yen, among others.
Mike Shehan, CEO of SpotXchange said: “It’s great to be in Amsterdam for the official launch of SpotXchange Benelux and I am looking forward to welcoming the experts of Videostrip to the SpotXchange team. There are many opportunities for growing our business in Benelux and we will continue to give publishers an independent solution for all their video ad serving and monetization needs.”
Arno Otto, MD, Digital, RTL Nederland added: “The fact that Amsterdam is becoming the hub of online video advertising in the Benelux region, and soon the Nordics, says a lot about the central and innovative role that the Netherlands takes in this area. With Videostrip we have increased our presence in the digital advertising market and are now ready to take the next step. With a global player like SpotXchange this is bound to succeed.”
The new office in Amsterdam is headed by Managing Director Elwin Gastelaars, formerly Manager, Digital Trading at RTL Nederland: “SpotXchange’s main differentiator to Google and Facebook is found in three areas: independence, full transparency and focus on product development for programmatic TV. We are reaching a tipping point in the online advertising industry and I am delighted to fully embrace this new form of advertising with SpotXchange Benelux.”
SpotXchange Benelux will share additional details of its plans to publishers, advertisers and consultancies on Wednesday, March 11.
SpotXchange is the trusted video advertising platform offering premium publishers holistic inventory management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. Publishers leverage SpotXchange’s ad serving, programmatic technology, and private marketplace capabilities to operate effectively in an increasingly complex digital ecosystem while gaining unprecedented transparency, insight and control over the buying behavior of today’s leading brands. Over four billion video ad decisions are processed through the SpotXchange platform daily, with ads delivered to 600+ million people in over 190 countries per month. Headquartered north of Denver, SpotXchange has offices in New York, San Francisco, London, and Sydney and is consistently the top comScore video property for video ads served. For more information, please visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange.