WPP、モバイル広告プラットフォームのMedialets を買収

Medialetsの公式ページ発表より：

Friends,
I am tremendously excited to announce that Medialets has been acquired by WPP, the world’s largest communications services group.
The acquisition comes at a time of explosive growth for Medialets, and we have you, our customers, to thank for that. Our volume has increased more than 4x since September of last year, and January, February and March, typically slower months in advertising, were each successively higher than an already big December for us. On behalf of the entire Medialets team, and the innumerable individuals who have contributed so much since our founding in 2008, thank you. Words can not express how grateful I am for the incredibly hard work that has taken us so far.
And now, our future is brighter than ever.
As part of the WPP family, Medialets will continue to operate as it always has— independently. We will continue to provide the same excellent mobile marketing products and services to every brand and every agency with whom we work, and we will continue to service the advertising community as a whole. All mobile campaigns running through Servo™ will continue to function exactly as they have, and all customer data remains individually siloed and secure within each team’s Servo instance. Our MRC accreditation assures that.
WPP’s commitment to bring in additional resources to help us grow means you can look forward to new features, new functionality, and new platform integrations rolling out at an ever-increasing pace. In particular, we will be putting big focus on expanding our attribution capabilities, strengthening offers around creating safe environments for brand advertisers, and significantly growing our ability to identify users and devices. Servo is just going to keep getting better and stronger, faster than ever. And we’re looking for more great people to help with the tremendous expansion ahead.
This is a bold move by WPP, and we’re delighted to be a part of it.
With an invigorated and growing team, and the world’s largest agency holding group backing us, our ongoing commitment to provide the best mobile measurement platform available is made all the more significant. We can’t wait to share tomorrow with you.
Please reach out to me directly with any questions and thoughts.
Sincerely,

Eric Litman
CEO, Medialets

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