Today, TubeMogul, a leading enterprise software company for digital branding, and Wasserman + Partners, British Columbia’s largest full-service independent agency, announced TubeMogul as Wasserman’s exclusive video advertising partner. Through the partnership, TubeMogul’s ad buying software will power Wasserman’s internal programmatic video operations across their entire client roster.
Wasserman chose TubeMogul after consideration of the options available to bolster their internal programmatic trading unit. Key factors in solidifying the partnership were the control and economic transparency provided by TubeMogul’s self-serve software, comprehensive viewability reporting features, and the ability to execute 100% of a video buy across private deals and open-exchange marketplaces from a single centralized platform.
“TubeMogul’s software allows us to approach video holistically and unifies previously disparate aspects of our video buys,” said Antonella Frustaci, Associate Director, Connections, Wasserman + Partners. “Now we can empower advertisers with a best-in-class solution that will help them achieve their business objectives and scale both locally as well as across all of Canada.”
“Wasserman’s early adoption of programmatic and integrated approach to brand advertising makes them a natural fit for TubeMogul,” said Scott Mitchell, Senior Client Partner, TubeMogul. “We look forward to building out this partnership and bringing increased accountability and transparency to Canadian advertisers.”
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
About Wasserman + Partners
Wasserman + Partners is British Columbia’s strategically creative, creatively strategic, full-service and fully independent advertising agency.