PubMatic, the marketing automation software company for publishers, today announced the appointment of Frederic Lequient as Vice President of Customer Success and Evan Krauss as Vice President of Emerging Solutions. Both executives will focus on providing PubMatic customers with best in class technology, consulting and service as the ad sales market continues to rapidly evolve and mobile becomes the majority of ad impressions for many publishers.
In his role, Lequient will lead PubMatic’s Customer Success focus, which continues to drive improved results for publishers across the company’s marketing automation platform. This global role will help the company deepen relationships with more than 400 publishers across 31 countries. Lequient brings with him more than 20 years of experience working in disruptive, high-growth technology environments. Before joining PubMatic, he was Senior Vice President of Customer Success at FollowAnalytics, a mobile marketing automation platform. Prior to that role, he served in a number of executive roles at Taleo, a pioneer in Software as a Service from its early stage, until its acquisition by Oracle in 2012. Following the acquisition, he joined Oracle as Group Vice President, leading the integration for Taleo’s go to market organization and managing its North America consulting business.
Krauss will lead PubMatic’s Emerging Solutions business, which includes solutions across mobile, video, native, ad serving, audio and television. Krauss has worked in the digital media space for most of his career and has a track record of developing successful businesses in several emerging market sectors, including rich media, mobile, video advertising and programmatic. Most recently, Krauss served as the Chief Revenue Officer of The Mobile Majority, a mobile advertising company. Earlier in his career, he helped to build new products and businesses for several companies, including Shazam, Jumptap Yahoo and AOL.
“Programmatic is no longer experimental for most of our publishers, so we are investing to help them be successful in their transition, across desktop, mobile, video and other platforms and formats,” said Rob Jonas, Global Chief Revenue Officer, “That means offering our publishers and partners leading solutions to help them take full advantage of the opportunities presented by the rapid increase in the number of screens and ad formats now beginning to dominate the media landscape. As we continue to develop solutions that meet the needs of our customers, Frederic and Evan will play a critical role in driving the success of our company and, more importantly, the success of today’s independent publishers.”
In May, PubMatic launched the industry’s first competitive benchmarking analytics for publishers providing insights that allow publishers to increase the revenue generated from the sale of their advertising inventory. The insights available in the competitive benchmarking dashboard are generated by harnessing and analyzing 65 terabytes of new data on the PubMatic Platform on a daily basis.
PubMatic is the marketing automation software platform company that powers the programmatic advertising strategy of premium publishers. Through workflow automation, real time analytics and yield management, PubMatic enables publishers to make smarter, faster decisions that drive revenue and streamline operations. The company’s software solution provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.