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  • 2015.6.29

Appier、アジア地域でテレビ広告のプログラマティック取引を開始

Appier, the leading Artificial Intelligence (AI) empowered cross-screen technology company, today announced its introduction of the first programmatic TV solution (Appier Programmatic TV) in Asia, aiming to bring advertisers in the region an effective approach to reach the substantial but fragmented TV-watching populations by adding intelligence to traditional TV buying to drive increase in response rates. The new offering is a valuable complement to complete Appier’s true cross-screen advertising portfolio that harness its proprietary artificial intelligence (AI) technologies to enable all advertisers to identify the same users across all screens, spanning from mobile phones, tablets, PCs to TVs.

“It’s exciting to bring Appier Programmatic TV to advertisers and marketers when we are striving to challenging conventional thinking of TV buying,” said Chih-Han Yu, Co-founder and CEO of Appier. “Appier Programmatic TV is an unconventional solution, uniquely defining how we use AI technology to effectively help advertisers analyze consumers’ fast-changing lifestyles in the multi-screen era while it can dramatically improve TV buying with intelligence through data analysis correlated to other mobile and PC campaigns to increase response rates.”

When programmatic TV is considered as the next frontier of digital revolution for advertisers and marketers, Appier’s automated data-driven channel recommendations are crucial to them whom want to accurately capture TV audience’ profiles to achieve business goals with optimized advertising budgets. With Appier programmatic TV, advertisers now can plan TV campaigns based on specific targeted audience profiles by associating TV buying strategies with user behaviors on all other screens.

Appier has made the revolutionary programmatic TV solution initially available in Singapore through a partnership with a well-known Singapore-based telecom company while the offering will be projected to more markets soon. Appier’s channel recommendation system can also incorporate insights from advertisers’ existing analytics capabilities, enabling brands to leverage data-enabled technologies to identify the most relevant channels.

With addition of programmatic TV solution to Appier’s strong product portfolio, the company can now enable advertisers an extensive reach to a broad spectrum of audience across mobile devices, PCs and TVs, and more importantly, allowing them to take advantage of Appier’s AI powered cross-screen solutions to make the most intelligent media buying decisions holistically.

About Appier

Founded in 2012, Appier is a technology company offering next generation cross-screen marketing solutions to advertisers across the globe. Headquartered in Taipei, with offices in San Francisco, Singapore, Tokyo and Sydney. Appier is passionate about making advertisement the preferred content that connects business and users. Leveraging the power of Artificial Intelligence and Big Data, Appier delivers right marketing content to the right audiences at the right time on the right screen, aiming to make digital marketing experience easier and happier for everyone.

With a solid team of experts in data mining, artificial intelligence, and digital marketing from Google, Splunk, Intel, Yahoo, and renowned AI research groups at Harvard and Stanford University, Appier aspires to utilize the power of technology to help our customers achieve their business goals and maximize their ROI in the global markets. Appier has completed its Series A funding from Sequoia Capital in June 2014. For more information please visit www.appier.com.


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