Celtra Appoints Rick Knott to Lead the APAC Business
Celtra Inc. the leading creative, analytics and optimisation platform for display advertising today announced the appointment of Rick Knott as Regional Director, APAC, to lead the growth and expansion into the Asia Pacific (APAC) region.
This appointment will help Celtra to capitalise on the strong organic business it has developed in Australia, Singapore and Hong Kong and also deliver on the promise to its global clients to support them in every corner of the globe.
Mr. Knott brings 18 years of experience in media and advertising, spending the last 8 years in the mobile advertising industry. He joins Celtra from InMobi, where he was Business Development Director, responsible for the inventory supply, publisher and platform adoption side of the business.
“I am delighted to welcome Rick to Celtra as our leader for the Asia Pacific region,² said Jonathan Milne, General Manager, EMEA & APAC. ³Rick’s deep mobile expertise, combined with significant business development experience will enable us to accelerate our growth and forge deep strategic partnerships in the region.²
Rick Knott, Regional Director, APAC said: “I am extremely excited to bring Celtra’s market-leading mobile-first HTML5 solutions to Australia and APAC as a whole. The matching of Celtra’s innovative ad formats to Australia’s strong premium publisher market is a significant opportunity to finally engage Australian consumers on mobile. Similarly, across APAC, Celtra can present all premium publishers and brand advertisers the opportunity to truly engage people way beyond just clicks.”
About Celtra Inc.
Celtra empowers agencies, media suppliers and brand leaders alike with the leading creative technology for data-driven brand display advertising across mobile, tablets and desktop.
AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimised serving and consolidated reporting with common metrics across all screens. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI).